Brand strategy and brand activation
We are specialists in brand strategy and brand activation, developing central brand stories that hit home, for (inter)national A-brands both in the private and public domain, ranging from Heineken and Old Amsterdam to KNVB and Utrecht University.
The basis for all our work is The Relevant Story. We help our clients to delevop this story and make it come to life, both in the outside world and within their own organisation.
Built and lead by Paul Ubachs (former Adidas International and LEGO Worldwide), in association with René Bergmans (Adidas, Jupiler), the agency is known for its structured approach, using trademarked models and techniques, based on insights from the world of Behavioural Science and Discourse Analysis.