Senior Brand Consultant
All-round brand expert, from strategy to activation.
As Sponsoring & Senior Brand Manager, responsible for the ‘word-of-mouth’ market introduction of Jupiler in the Netherlands, the Jupiler League and various professional soccer clubs, Dommelsch Live38 and the concept Dommelsch & Music, winner of the SponsorRing for best sponsoring case of 2008.
As Head of Brand Communication & Retail Marketing, responsible for the brand communication of Adidas in Benelux. In this period René worked together with Paul Ubachs on prestigious projects like FIFA World Cup 1998, EURO 2000 and brand symbol marketing of various topathletes, teams and events.
Board member, Marketing Manager Benelux and international Brand Manager for the challenger in the consumer batteries market.
Various advertising agencies
Responsible for various brand campaigns, including Philips and Ernst & Young.