Putting the Story to Work!
Preferably, we work in 4 phases - step by step towards strong positioning and activation of your brand. Everything starts with defining the central brand story - and from there on, together we will start working on the most enticing way to get this story across.
Phase 0 - The Brand Check ©
This first phase is like a quick scan of your brand - how strong is your current story and above all: what is the ideal leverage of our brand?
Phases 1, 2 and 3 - Putting the Story to Work!
Using our discussion model of the StoryCycle ©, our consultants will define the central story in Phase 1 - including visualisation and often even animated versions.