Our approach

In Phase 2, we will advise on how to tell this new story in the most gripping way. Not only aiming for external audiences, but also for internal audiences. Here, our RRO-matrix® is a proven tool to help you make smart choices in external activation. Our latest model, The Drive to Excellence ©, is geared towards powerful internal activation.

Finally, in Phase 3 we help make the story work for you - often in close co-operation with your existing agencies (advertising, pr etc). Our 'homework', done in the earlier phases, will guarantee super sharp briefing documents AND clear criteria for assessing the creative proposals.